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Want a queue of customers waiting to get into your salon? Multi-visit vouchers could be the answer…
Every salon business wants more clients. That’s a given. But how best to get them? Well, I’m always telling salon owners there’s no ONE way to get a hundred new clients, there are a hundred ways to get ONE client, and you’ve gotta use as many of them as you can.
One way is a system called ‘Multi-Visit Vouchers’. They give you MUCH more control over the process than the Daily Deals. It works like this:
1) Working with a suitable distribution company, you put together a series of special ‘try this treatment’ packages.
2) the company goes away and designs the multi-visit voucher, and gets it printed. The company pays all the costs of doing this.
3) The company sends out a sales force into your local area, targeting women who work in local businesses (i.e., have a job, and therefore an income!)
4) Over a period of say, 12 months, the company might sell 1,000 of these vouchers. They keep the money, because they paid all the expenses. You get a steady stream of prospective long-term clients trying out your services, giving you several opportunities to turn them into long-term clients.
Unlike the ‘Daily Deal’ sites, you get to control the days these deals are available (i.e., your sparsely-booked days) and you get to control the rate at which they are sold.
One company we’ve researched heavily – and many of our Member salons are using – is Adstar, with offices in Sydney (Australia) and Winnipeg (Canada). According to Australian salon owner Kena Vaccaro of The Sanctuary Beauty Clinic in New South Wales, using multi-visit vouchers has tripled her business in two years.
In Canada, salon owner Dave Gibault has had a similar experience, boosting his business dramatically using multi-visit vouchers. Dave talked with WSM’s Canadian director Catherine Hanson…
I talked with Adstar’s Australian chief Aron Leyshon about how the process works…
FIND OUT MORE about how an Adstar campaign can dramatically boost YOUR beauty salon business in Canada and Australia – complete the form below and Aron (Australia) or Matt (Canada) will call you to walk you through the process!
